Brand Guidelines

Instruction on effective marketing communications

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Naming

The U-PROX brand name must always be written in capital letters with a hyphen between the U and PROX.

  • Never write the U-PROX brand name without a hyphen or in lowercase. Always ensure it’s written as U-PROX, with all capital letters and a hyphen between U and PROX, as shown below

Logotype

The U-PROX logo is a visual representation of our brand. It must always maintain its proportions, spacing and color integrity to ensure consistency and brand recognition.

  • You can use a white logo on a dark background, but under no circumstances should you use colors other than white and black for your logo to maintain brand integrity.
  • The U-PROX logo must have a clear space surrounding it, equal to the height of the “U,” ensuring no elements intrude and maintaining a clean, consistent appearance.
  • When you want to emphasize your partnership with U-PROX brand or made co-marketing campaigns use a co-branded logo in one of these ways:
  • Do not alter the logo’s proportions, tilt, orientation, or color. Avoid applying additional effects or changing the font.

Typography

We use the Nunito Sans font family for U-PROX, as it is solid, clear, friendly, modern, and minimalistic. 

  • Font Guidelines: Nunito Sans The primary headline font is Nunito Sans ExtraBold (used for H1 headings). The subtitle font is Nunito Sans Bold (used for H2 headings). For body text and additional content, use Nunito Sans Regular. Please maintain consistent font sizes and weights as shown. Partners are encouraged to use these fonts for product descriptions, articles, and any branding materials to ensure visual consistency. Avoid alterations to font weights and spacing.
  • Alternative fonts: If Nunito Sans is unavailable, you may use Arial Bold/Regular or Noto Sans Bold/Regular as alternatives.

Icons

Outlined icons are available in three variations:

  1. Brand green color
  2. Gray color (black or white may be used in certain contexts)
  3. Brand green color with a gray frame
  • This is an example of icon usage in the U-PROX brand book :

Color

The U-PROX color palette is designed to ensure consistency across all branding materials. The larger circles represent the primary colors, which should dominate any design. Secondary colors are used sparingly as accents. Following this ratio helps maintain a cohesive and recognizable visual identity.

  • Usage Tip: Primary colors should cover approximately 70% of the design, while secondary colors make up the remaining 30%.

Using the U-PROX Brand Book

The U-PROX brand book provides clear guidelines for maintaining a consistent and recognizable visual identity. Below are key elements to follow when applying the brand’s fonts, colors, icons, and visual styles across various formats.

  • Banners: Follow the Scandinavian style approach with clean, airy visuals. Maintain the color ratio and include the highlighted “U” in the brand’s green. Text should take up no more than 20% of the space.
  • Press Wall Example: This press wall demonstrates proper use of U-PROX branding elements. The logo, with its green-highlighted “U,” follows brand guidelines, while product icons are evenly spaced to create a cohesive, recognizable design. Ensure logos, colors, and icons are applied consistently for brand integrity at events.
  • Exhibition Stand: Stick to the brand fonts and color palette to create a visually cohesive corporate identity. Icons and diagrams should align with the outlined brand guidelines for clarity and recognition.
  • Corporate Merchandise: Adhere to the Nunito Sans font for slogans and text. Keep the color palette within the brand green and white for consistency.

Materials for use

We not only take care of our own brand, but also help our partners build a successful business. In addition, we understand that it is critical to have specific tools to get your idea across to your target audience. This manual contains marketing materials, templates and guidelines for using corporate identity. Use them to create effective advertising to attract new customers and bring the most daring business ideas to life.