Brand Guidelines

Naming

The name U-PROX comes from two words “Ukraine” and “proximity”. “Proximity” is the field of technology where our company develops. Ukraine is the country where the brand was born, and the engineering ideas that we use in our products. Over the years our company has grown and developed. Therefore, the meaning of the name U-PROX has become more filled with sense.

• Never write the brand name U-PROX without a hyphen or in lowercase letters. Always write it as U-PROX, with capital letters and a hyphen between U and PROX.

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The U-PROX logo is a visual representation of our brand. It must always maintain its proportions, spacing and color integrity to ensure brand consistency and recognition.

• The U-PROX logo must have free space around it equal to the height of the letter “U”, which ensures no overlapping elements and maintains a clean, consistent appearance.

• Do not change the proportions, tilt, orientation and color of the logo. Avoid applying additional effects and changing the font.

• If you want to emphasize your partnership with the U-PROX brand or conduct a cross-marketing campaign, use the cross-brand logo in one of the ways indicated below.

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Colors

The U-PROX color palette is designed to ensure consistency across all branding materials. Larger squares represent primary colors, which should dominate in any design. Secondary colors are used sparingly, as accents. Maintaining this ratio helps maintain a cohesive and recognizable visual identity.

• It is also acceptable to use corporate colors with different saturation or transparency if the design requires a change in contrast.

• Usage tip: primary colors should cover approximately 90% of the design, and secondary colors the remaining 10%.

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Typography

We use the Nunito Sans font family for U-PROX because they are solid, clear, friendly, modern and minimalist.

• Font guidelines: Nunito Sans main heading font – Nunito Sans ExtraBold (used for H1 headings). Subheading font – Nunito Sans Bold (used for H2 headings). For body text and additional content, use Nunito Sans Regular. Please maintain the same font sizes and weights as shown in the figure. Partners are encouraged to use these fonts for product descriptions, articles, and any branding materials to ensure visual consistency. Avoid changes in font styles and spacing.

• Alternative fonts: if Nunito Sans is not available, you can use Arial Bold/Regular or Noto Sans Bold/Regular as alternatives.

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Icons

Vector: available in three variations:

1. Brand green color
2. Gray color (black or white can be used in certain contexts)
3. Brand green color with gray frame.

• This is an example of using icons in the U-PROX brand guidelines:

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Using the U-PROX brand guidelines

The U-PROX brand guidelines contain clear recommendations for maintaining a consistent and recognizable visual identity. Below are the key elements to follow when applying brand fonts, colors, icons and visual styles across different formats.

• Banners: follow the Scandinavian style, using clean, airy visuals. Maintain color ratios. Text should occupy no more than 20% of the space, and the logo height should not exceed the size of the main heading.

• Roll-up example: these banners demonstrate the correct use of U-PROX branding elements. The logo adheres to brand principles, while product images are positioned to create a cohesive, recognizable design. Ensure that the logo and colors are applied consistently to ensure brand integrity at events.

• Exhibition booth: follow brand fonts and color palette to create a visually cohesive brand style. Icons and diagrams should comply with outlined brand guidelines for clarity and recognition.

• Corporate merchandise: use Nunito Sans font for slogans and text. Maintain black and white with green palette within the brand for consistency.