Brand Guidelines

Naming

The name U-PROX comes from “Ukraine” and “proximity”. “Proximity” is the area of technology where our company is developing. Ukraine is the country where the brand was born, and the engineering ideas we use in our products. For many years, our company has been growing and developing. Therefore, the meaning of the U-PROX name has become more meaningful.

• Never write the U-PROX brand name without a hyphen or in lowercase. Always ensure it’s written as U-PROX, with all capital letters and a hyphen between U and PROX, as shown below

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The U-PROX logo is a visual representation of our brand. It must always maintain its proportions, spacing and color integrity to ensure consistency and brand recognition.

• The U-PROX logo must have a clear space surrounding it, equal to the height of the “U,” ensuring no elements intrude and maintaining a clean, consistent appearance.

• Do not alter the logo’s proportions, tilt, orientation, or color. Avoid applying additional effects or changing the font.

• When you want to emphasize your partnership with U-PROX brand or made co-marketing campaigns use a co-branded logo in one of these ways:

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Colors

The U-PROX color palette is designed to ensure consistency across all branding materials. The larger squares represent the primary colors that should dominate any design. Secondary colors are used sparingly as accents. Keeping this ratio helps maintain a cohesive and recognizable visual identity.

• It is also allowed to use corporate colors with different saturation or transparency if the design requires a change in contrast.

• Usage tip: the main colors should cover about 90% of the design, and the secondary colors should cover the remaining 10%.

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Typography

We use the Nunito Sans font family for U-PROX, as it is solid, clear, friendly, modern, and minimalistic. 

• Font Guidelines: Nunito Sans The primary headline font is Nunito Sans ExtraBold (used for H1 headings). The subtitle font is Nunito Sans Bold (used for H2 headings). For body text and additional content, use Nunito Sans Regular. Please maintain consistent font sizes and weights as shown. Partners are encouraged to use these fonts for product descriptions, articles, and any branding materials to ensure visual consistency. Avoid alterations to font weights and spacing.

• Alternative fonts: if Nunito Sans is unavailable, you may use Arial Bold/Regular or Noto Sans Bold/Regular as alternatives.

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Icons

Outlined icons are available in three variations:

1. Brand green color
2. Gray color (black or white may be used in certain contexts)
3. Brand green color with a gray frame

• This is an example of icon usage in the U-PROX brand book:

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Use of a brand book

The U-PROX brand book provides clear guidelines for maintaining a consistent and recognizable visual identity. Below are key elements to follow when applying the brand’s fonts, colors, icons, and visual styles across various formats.

• Banners: stick to the Scandinavian style with clean, airy visuals. Keep the color ratio consistent. The text should take up no more than 20% of the space, and the height of the logo should not exceed the size of the main headline.

• Roll-up example: these banners demonstrate the correct use of U-PROX branding elements. The logo is consistent with the brand principles, while the product images are arranged to create a cohesive, recognizable design. Ensure that the logo and colors are applied consistently to ensure brand integrity at events.

• Exhibition stands: stick to branded fonts and color palette to create a visually cohesive brand identity. Icons and diagrams should follow the outlined brand guidelines for clarity and recognition.

• Corporate merchandise: use Nunito Sans for slogans and text. Stick to black and white with a touch of green within the brand for consistency.

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Marketing materials to download